Can Advertising Influence Our Life We Live Media Essay

Can Advertising Influence Our Life We Live Media Essay These days every one sees advertising in their life, however this person has not watched TV or listened to the radio. Normally,an average person who watches television 1 to 4 hours a daye. During these hours of watching Tv,there is a big profiibility, because it has an impact on peoples choices by showin them the new and available product that this person watches advertisement. It is powerful on attracting consumers psychologically, visually and also culturally. but the problem is that can these attractive advertising affect our life or not? The propose of this conceptual paper is to understand the influence of advertising on our life. In this paper I satudy forth part which is important in our llife such as culture, health and economy. Key words: advertising, effect on people life 1.Introduction These days advertising is Wherever you live in the world, whether it is Europe, America or Australia ,even you live in rural city you will see advertising. You can see advertising in several ways such as: newspaper , radio ,TV and billboard which puts up along the roadside,so it is ubiquitous and virtually unavoidable for the average consumer. In begin it si better to know what advertisment means:Advertising is a communication tool which by the marketers to inducing the potential buyers to purchase certain product or service. It plays a pivotal role in achieving the financial and commercial objectives of the companies concerned. The role of advertising is also vital in the cutthroat competitive environment . advertising shows to their demand a bit more of the marketers towards informing, educating and facilitating the customer as to how to have a timely access to certain product or a service in a novel and innovative way. The marketers are therefore devising ways to make advertising more effective.General Attitude of College Students Towards Consequences and Impact of Television Advertising in Pakistan 592 Despite the fact that advertising is an effective tool for the business along with its being an important element of the modern age and a fast growing industry, the public image of advertising is still a matter of great concern. (ODonohoe,1995). Advertising is criticized for its presenting misleading information, promoting adverse values, fake claims, subliminal seduction messages and persuading people to buy things they no longer need (Katona, 1964; Pollay, 1986; Pollay and Mittal,1993). Again, this industry is blamed of spreading unsustainable consumption patterns around the world over and encouraging excessive consumption. All the foregoing aspects are apt to hinder its effectiveness as well as efficiency as a marketing tool (Beales et al., 1981; Calfee and Ringold, 1987; Pollay and Mittal, 1993; Wright, 1986). Therefore, it is critical of the advertising concerns to follow the public opinion advertising for its for reaching impact on the economy, cultural values and our health. (Wills and Ryans; 1982.) 2)Effect of advertising on culture Culture is one of the significant aspects which is changed by seeing advertisement. Be for being of this part, it is essential to know what culture means that the way of life which includes beliefs, aesthetics and institutions of a civilization. This definition shows that culture is more effected by advertising, because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. firstable, The essential goal of advertising is to convince the consumer that he or she would have a better life if he/she used this advertised product. Of course they also tell us the only way we can reach the level of beauty, intelligence, or some other value is through the use of their product. For example, with the Give your hair a Boost! ad, it is obviously counting on the woman with gorgeous hair who fills up the entire ad and is used to make you wonder if your hair is good enough. (Fruit Kicks) The text in the ad is minimal and that which is there is very weak in arguing for this products superiority. The advertisers main hope is when you go to buy personal hygiene products, you will remember the beauty of the woman and the healthiness of her hair. (Fruit Kicks) They are confident their target audience will transfer feelings they get from this womans appearance toward the product and will end up purchasing it. Secondly,advertisment affect on people daily progromm.for instance; if there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to practice the sport and be cool with all your friends,so you will have fun with your friends and be more healthy because of the exercise you are doing. Also,our spoken language is impacted by seeing advertising.for example, the language used in an advertisement, many times, is influenced by the new generations with new words that may have not existed ten years before. This example is a proof of the development of culture as well. Indian example which shows us how advertising changing their Indian life. As village politician Chandraprakash Dwivedi said Now village girls want to dress like Rani Mukherjee in Bunty aur Babli this within four weeks of the release of the film. Men want a hairstyle like Radhe Bhayya in hit movie Tere Naam. Bindis. Many other aspects of culture have been sacrificed in favour of western influences. Folk music and travelling singers have given way to cassettes and compact discs. Although information and communication links that television, cinema, radio and newspapers have brought about are a lot; it is undeniable that they have had a very strong impact on the masses who watch them. Culture and social structures have suffered, as have traditional art forms and methods of communication. 3) Effect of advertising on our economy Advertising plays a critical role in a market economy. As Dr. Kenneth Arrow and the late Dr. George Stigler, said: Advertising is a powerful tool of competition. It provides valuable information about products and services in an efficient and cost-effective manner. In this way, advertising helps the economy to function smoothly-it facilitates the entry of new products and new firms into the market. 3.1-First, according to Georges quote, Advertising plays a significant role in the business cycle In a country in which consumer spending determines the future of the economy. Advertising motivates people to spend more by conveying useful information, which tells them about product and service choices, and accelerate the regular acceptance of new products and to lift the level of acceptability of established products, so Consumers who view the advertisement update their information and consumption decisions and may purchase the product. In fact demand for product, which advertisement showed, goes up so company s profit increase. Also this event cause on companys security, it means by increasing its profit,its finance is more stable, so company feel more safety. Finally, company decide to increase the number of its product or it wants to make a new product. for each of them it needs new employee. Thus, advertising makes a job or it increase employment in our society. For example U.S. advertising accounts for about 2.5 percent of the countrys $14 trillion gross national product. American consumers rely heavily on advertising to influence how they spend some $9 trillion annually on various goods and services. A 1999 study by one of the countrys premier econometric modeling firms, the WEFA Group, and Nobel Laureate in economics Dr. Lawrence R. Klein further underscored this economic impact. The study found that advertising played a key role in generating 18.2 million of the 126.7 million jobs in the United States in that year. 3.2-secondly,advertising reduce selling cost. Companies believe that advertising is one of the best way which can introduce their new product to their costumer even other people which do not have any information about their product. They know that it is impossible to introduce their product to each person face to face. It takes a lot of time. In fact their money and their time is wasted by doing this work. At least this event increase their product selling cost, so advertising helping them by showing their product to other people and reduce selling cost. 3) Effect of advertising on our healthy Effect of advertising on health Most people have learned what they know about health from personal experience,from friend and relative, form government , from the family doctor and ,,,,. Advertising is one of the way which is learned people about their health by showing the good point of their product ,which is goof for their health. In fact , these advertising influence people by making good impression that can persuade them. Some of these products advertising are not really good for the health. 1)For example tobacoo advertising. These companies use term such as light to misunderstand smoker by believing that brand is safer and reduce health risks more than others, so thy will continue to support these company by buying cigarette. 2)another example of which is make mislead smoker is that sometimes cigarette ads are placed next to wight loos ads in magazines. Many young girls suffer from weight issue, so when they see cigarette ads and weight they decide to use it more than before. In other hand, some of unhealthy products depict peoples imagine. For example: 1) Tobacco companies show smoking look glamorous and cool, so teens are so concerned with their image and want to look like the models that are in the advertisements, they will start smoking cigarettes. 2) Beer advertising shows that if you drink this brand of beer you may catch your dreamy girl. It is one of wishes that young boys have, so they lead to drink more this brand of beer. these daye Beer is the beverage of choice for many youth, and between 1998 and 2002, industry spending on televised beer ads increased 45 percent to $972 million. Figure2 competes beer with other alcohol drink .: According to this figure ,we understand how much beer advertising is successful than other alcohols drink such sprit and wine .it has more fanner because of its advertising